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Strabo Glossary: KPI (Key Performance Indicator)

KPI (Key Performance Indicator)


In finance, KPI stands for Key Performance Indicator. KPIs are quantitative metrics or data points used to measure the performance and effectiveness of financial activities, processes, and outcomes within an organization. These indicators are critical for evaluating the financial health and success of a business and are used to track progress toward achieving specific financial goals and objectives.

Key Characteristics

Key characteristics of financial KPIs include:

  1. Measurability: KPIs should be quantifiable and measurable, allowing for objective assessment of performance over time.
  2. Relevance: KPIs should directly relate to the organization's financial objectives and provide insights into the areas that significantly impact financial performance.
  3. Alignment with Strategy: Financial KPIs should align with the company's overall strategic goals and objectives, ensuring that financial performance supports broader organizational goals.
  4. Timeliness: KPIs should provide real-time or periodic updates, enabling management to make timely decisions and take corrective actions as needed.
  5. Benchmarking: KPIs can be compared to industry benchmarks or historical performance to gain insights into the organisation's relative performance and identify areas for improvement.


Examples of financial KPIs in various areas of finance include:

  1. Revenue-related KPIs: Total Revenue, Revenue Growth Rate, Average Revenue per Customer, Customer Lifetime Value (CLV).
  2. Profitability KPIs: Gross Profit Margin, Operating Profit Margin, Net Profit Margin, Return on Investment (ROI), Return on Equity (ROE).
  3. Liquidity KPIs: Current Ratio, Quick Ratio, Cash Conversion Cycle.
  4. Efficiency KPIs: Inventory Turnover Ratio, Accounts Receivable Turnover, Accounts Payable Turnover.
  5. Debt Management KPIs: Debt-to-Equity Ratio, Debt Service Coverage Ratio.
  6. Market Performance KPIs: Price-to-Earnings (P/E) Ratio, Earnings per Share (EPS), Market Share.

In Summary

The selection of appropriate financial KPIs depends on the nature of the business, its financial goals, and the specific areas that require monitoring and improvement. By regularly tracking and analysing these indicators, financial managers and executives can gain insights into the company's financial performance, identify areas for improvement, and make informed decisions to drive the organization towards its financial objectives.

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