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Strabo Glossary: Financial Adviser

Financial Adviser


A financial adviser, also sometimes known as a financial planner or financial consultant, is a professional who provides guidance and advice on various aspects of personal finance to individuals or organisations. Their role is to help clients make informed financial decisions, set and achieve financial goals, and navigate complex financial situations.

Financial advisers typically possess expertise in areas such as investments, retirement planning, tax planning, insurance, estate planning, and risk management. They assess their clients' financial situation, understand their goals and objectives, and develop personalised strategies to help them reach those goals.

Key Aspects

Here are some key aspects of a financial adviser's role:

  1. Financial Assessment: Advisers evaluate a client's current financial situation, including income, expenses, assets, debts, and investment holdings. This assessment helps them understand the client's financial strengths, weaknesses, and areas that require improvement.
  2. Goal Setting: Advisers work with clients to identify their short-term and long-term financial goals. These goals may include saving for retirement, buying a home, funding education, or starting a business. They help clients define realistic and achievable goals based on their financial circumstances.
  3. Financial Planning: Financial advisers create comprehensive financial plans that outline the steps required to achieve the client's goals. This may involve budgeting, investment strategies, tax planning, risk management through insurance, and estate planning.
  4. Investment Advice: Advisers provide guidance on investment decisions based on the client's risk tolerance, investment objectives, and time horizon. They may recommend specific investment products or portfolios tailored to the client's needs and preferences.
  5. Regular Reviews: Financial advisers conduct periodic reviews of the client's financial plan and investment portfolio to ensure they remain aligned with the client's goals. They monitor the performance of investments, suggest adjustments when necessary, and keep clients informed about changes in the financial landscape.
  6. Compliance and Regulation: Financial advisers are subject to regulatory requirements and ethical standards. They must comply with licensing and registration requirements, disclose any conflicts of interest, and act in the best interests of their clients.


It's important to note that financial advisers may operate under different compensation models, such as fee-only, fee-based, or commission-based. Understanding how an adviser is compensated is essential to ensure transparency and avoid potential conflicts of interest.

Your financial adviser could be one of the most important people in your life. It is vitally important to ensure that they are incentivised to make the best decisions for you and your family. Take note of the fees and commission payable on the different financial instruments they offer you, and how this might affect what they suggest.

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